Choosing an SEO consultant was always challenging due to a lack of transparency in the process. It’s become increasingly so due to the growing requirements of an SEO strategy. Based on the typical needs of a small to mid-sized professional practice, here’s a checklist to begin defining the role of your SEO consultant: competitive […]
Outsourcing Marketing Can Level the Playing Field
Our clients are successful and ambitious small to mid-sized Canadian professional practices of all sectors. They, typically, don’t have the resources to develop and implement a professional marketing plan in-house. Movers and shakers in their fields, however, these entrepreneurial professionals don’t allow such limitations to create obstacles to their growth. Under the right circumstances, outsourcing […]
How to Hire a Marketing Consultant for a Professional Practice
Accountants, Interior Designers, Architects, Engineers, Naturopaths, Nutritionists, Chiropractors and other Complementary and Alternative Medical practitioners struggle with how to hire a marketing consultant. Professionals have unique responsibilities and sensibilities that impact the style and method by which they need to engage in marketing activities. How can you hire a marketing consultant well suited to the […]
Business Planning Tips – 10 Common Errors And How to Fix Them
I have had the opportunity to coach lawyers, doctors, architects and other professionals on the business planning process. This exercise has been instructive as to the common errors that professionals make when they write their business plans. Here are the 10 most common business planning errors I have encountered along with suggestions as to how […]
Marketing, Branding and Strategic Planning Articles
Since we are new to the blogosphere, I would like to begin with a tour of the existing practice development resources available at the Bekhor Management website: INTERNET MARKETING The Trusted Website Designer explores the risk a professional practice frees themselves from when working with the trusted website designer. Plagiarism Black hat methodology Copyright infringements […]
