Choosing an SEO consultant was always challenging due to a lack of transparency in the process. It’s become increasingly so due to the growing requirements of an SEO strategy.
Based on the typical needs of a small to mid-sized professional practice, here’s a checklist to begin defining the role of your SEO consultant:
- competitive analysis
- keyword definition
- copywriting or editing
- programming
- link building
- setting up and monitoring web analytics
- establishing social media strategy and action plan
- setting up blog and / or social media web pages
- writing / editing /posting social media or blog content
- optimizing social media or blog content
- training
- developing social media policy
- expanding social media network
- integrating web and social media / blog presence
- participating online to generate awareness
For the best results, an SEO consultant’s role must support the overriding marketing vision for your professional practice. As such, integration with market positioning and consideration of target audience are critical.
While there is tremendous value in a social media strategy, training and assistance with respect to the initiation of the action plan, most successful social media programs (within the context of a small to mid-sized professional practice) are implemented in house. That’s where the passion lies and that’s where deep connections are most likely to form.
Related article: Choosing a Search Engine Optimization (SEO) Consultant
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