The self-professed Oscars of the Internet, the Webby Awards, recently announced the 2007 website winners. Just how does this beholder judge beauty? The Webby Awards evaluates websites based on six characteristics that are both fundamental and unique to website design. In doing so, they have transformed the judging process from whim to science: […]
Social Media Marketing – Does It Work For Professionals?
Do you ‘Digg’? The social media marketing craze is actually beginning to penetrate the professional sector. My clients are starting to ask if it is worthwhile for their firms to get on board. It is. That is as long as you establish rules of engagement well before you actually become a ‘socialite’! Let’s start at […]
Assessing the Online Opportunity
Do you ever wonder if you left money on the ‘virtual’ table because your firm does not have an online presence? If so, you are not alone. Some professionals are still speculating whether or not their firms would benefit from a website, a blog or a search engine optimization strategy. Rest assured that at this […]
Professionals Wonder: To Blog or Not to Blog?
Never before has the time been so ripe for professionals to make an impact on the marketplace. Blogging, one of the most recent marketing phenomenons of the Internet age, enables professionals to reach out with a powerful message about themselves in a most cost effective and targeted fashion. The Internet has levelled the playing field […]
Marketing, Branding and Strategic Planning Articles
Since we are new to the blogosphere, I would like to begin with a tour of the existing practice development resources available at the Bekhor Management website: INTERNET MARKETING The Trusted Website Designer explores the risk a professional practice frees themselves from when working with the trusted website designer. Plagiarism Black hat methodology Copyright infringements […]
