I fielded some tough questions about how lawyers can stop wasting time on social media marketing in this video interview with Catherine Moffitt of Cosgrove Associates (a consulting firm focused on law firm profitability and interim office management)! A summary follows. QUESTION #1: Why should lawyers care about social media marketing? It’s a good question. I […]
Coffee anyone?
What’s a good return on social media marketing? Lots of followers? Likes? Shares? What about offline connections? As in actually meeting people? Oh yeah that. Well, Jeff Echols, digital marketing consultant, gets it. Rather than rest on his laurels as a social media influencer, he meets someone for coffee everyday. That might just be how […]
Takeaway #2 from ‘Turning strangers into clients’, a social media roadmap for architects
I just got back from speaking at the Ontario Association of Architects (OAA) conference in Hamilton. My session was called ‘Turning strangers into clients’, a social media roadmap for architects. I’ve already shared one takeaway after giving a webinar on this topic to the Interior Designers of Canada (IDC) last November. But it’s a really deep subject, […]
One key takeaway from ‘Turning strangers into clients’, a social media webinar
Do you treat your social media marketing like advertising? If you had to pay thousands of dollars to have a LinkedIn profile, to appear in search results on the LinkedIn platform or to post updates in LinkedIn groups, would you change what you posted? Do you hold social media to the same standards that you […]
Social Media Marketing and Women – Here’s Proof That It Works!
A surprisingly high percentage of women claim that social media marketing doesn’t influence their purchase decisions, according to a recent market research study cited by WebProNews. In the study, conducted by ad:tech Chicago and Q Interactive’s “Women Channel,” 75% of women stated that social networking sites have only negligible influence on their purchasing behaviours. I […]
Social Media Marketing for Lawyers
Lawyers interested in learning about social media marketing, will find Wise Law Blog’s recent article e-Resources for Lawyers to be tremendously helpful. This article provides the reader with links to essential references on the topic of social media marketing for lawyers. One such reference, Untangling Web 2.0 – A Survival Guide for (Modern) Legal Professionals, […]
Viral Marketing for Professional Service Firms?
Viral marketing has become part of North American culture. By way of example is the ‘Will It Blend’ viral marketing campaign that promotes blenders using a comical DON’T DO THIS AT HOME video series. The video that shows the blender chewing up an iPhone has had over 5 million views on YouTube alone. Viral […]
Bring Back the ‘Social’ in Social Media
Businesses are seeing the opportunity that social media marketing can deliver. But have they missed the point entirely? The reason that social media is different from other marketing vehicles including outdoor advertising, print, radio and direct mail is that it offers a ‘social’ element . Businesses who have mastered the ‘social’ in […]
Social Media Marketing – Does It Work For Professionals?
Do you ‘Digg’? The social media marketing craze is actually beginning to penetrate the professional sector. My clients are starting to ask if it is worthwhile for their firms to get on board. It is. That is as long as you establish rules of engagement well before you actually become a ‘socialite’! Let’s start at […]
