Businesses are seeing the opportunity that social media marketing can deliver. But have they missed the point entirely? The reason that social media is different from other marketing vehicles including outdoor advertising, print, radio and direct mail is that it offers a ‘social’ element . Businesses who have mastered the ‘social’ in […]
Social Media Marketing – Does It Work For Professionals?
Do you ‘Digg’? The social media marketing craze is actually beginning to penetrate the professional sector. My clients are starting to ask if it is worthwhile for their firms to get on board. It is. That is as long as you establish rules of engagement well before you actually become a ‘socialite’! Let’s start at […]
