Last week, I spoke with Ian Hu from LawPRO for the first time. We’re both writers for SlawTips and have already had some familiarity with each other through our articles and social media postings. But that wasn’t enough for Ian. He handled our call like a networking warrior! While on the phone, he scrolled […]
Why bother blogging on LinkedIn?
Bloggers, there’s a new kid in town. LinkedIn is opening up its blogging platform to all members. The question is, should you bother using it if you already have a blog? After some hemming and hawing, I finally found a reason why to bother…
Linkedin Isn’t About Technology – It’s About People
Less than a quarter of the 147 million people on LinkedIn are actively engaged with the site. Why’s that? A lot of professionals get caught up with the excitement of the opportunity and jump right in without giving it too much thought. They sign up, start posting some content, invite a few clients and friends […]
Bring Back the ‘Social’ in Social Media
Businesses are seeing the opportunity that social media marketing can deliver. But have they missed the point entirely? The reason that social media is different from other marketing vehicles including outdoor advertising, print, radio and direct mail is that it offers a ‘social’ element . Businesses who have mastered the ‘social’ in […]
Social Media Marketing – Does It Work For Professionals?
Do you ‘Digg’? The social media marketing craze is actually beginning to penetrate the professional sector. My clients are starting to ask if it is worthwhile for their firms to get on board. It is. That is as long as you establish rules of engagement well before you actually become a ‘socialite’! Let’s start at […]
