I fielded some tough questions about how lawyers can stop wasting time on social media marketing in this video interview with Catherine Moffitt of Cosgrove Associates (a consulting firm focused on law firm profitability and interim office management)! A summary follows. QUESTION #1: Why should lawyers care about social media marketing? It’s a good question. I […]
Who is your real market?
If you’re a client of ours or a regular at Toronto Marketing blog, you’ve probably heard me say this before… social media isn’t a revolutionary way to market. It’s just a new vehicle. Consequently, the best way to generate results (since they don’t accept likes and follows at the bank yet!) is to apply traditional […]
2 P’s that drive success for professional practice
Many areas of professional practice development are teeming with controversy. But everyone seems to agree on one thing. Professional services are not consumer goods… and that difference should be reflected in marketing. Before speaking with Enoch Sears about this topic on the Business of Architecture, I arrived at a realization that summed it up. […]
Getting started with professional law firm marketing
Law firms have moved on from asking whether or not they should be marketing. They are marketing. Today, law firms have websites, blogs, social media pages, brochures, newsletters and more. Some even have formal logos and taglines. But they’re not all enjoying the success that they are seeking. So, the question has changed from should I market […]