If you’re a client of ours or a regular at Toronto Marketing blog, you’ve probably heard me say this before… social media isn’t a revolutionary way to market. It’s just a new vehicle. Consequently, the best way to generate results (since they don’t accept likes and follows at the bank yet!) is to apply traditional […]
2 P’s that drive success for professional practice
Many areas of professional practice development are teeming with controversy. But everyone seems to agree on one thing. Professional services are not consumer goods… and that difference should be reflected in marketing. Before speaking with Enoch Sears about this topic on the Business of Architecture, I arrived at a realization that summed it up. […]
