From Wallflower to Active Participant on Social Media for Lawyers, was published by SlawTips. Below is a short excerpt. I’ve noticed lawyers pop into LinkedIn or Twitter once in a blue moon and then completely disappear. If that’s you and you’d like to figure out how to enjoy some of the benefit found by other […]
I ‘blabbed’ yesterday with Kim McLaughlin of Lyra Communications about whether or not law firms should REALLY be on social media. We’re both grounded in strategic marketing. So, we agreed on many things. But not on all! It made for an interesting debate. The many considerations outlined in this video will be helpful for […]
I like to compare social media to networking. If you wouldn’t say it, do it or wear it at a professional networking event… then don’t on social either! And same goes if you would.
My first SlawTips post went up last week (SlawTips offers practice tips for lawyers, weekly). This tip helps lawyers decide once and for all what they’re going to do about social media marketing: Most lawyers have a profile on LinkedIn and possible one or two other social media sites. Some have made a great success […]
To date, LinkedIn boasts 400 million users! A small minority is doing phenomenally. Social media marketing is the best thing that’s ever happened to them. But, let’s face it, most are standing still, watching the traffic go by. They’re unsure how to proceed and a little worried about making a mistake. They’re trying to […]
I fielded some tough questions about how lawyers can stop wasting time on social media marketing in this video interview with Catherine Moffitt of Cosgrove Associates (a consulting firm focused on law firm profitability and interim office management)! A summary follows. QUESTION #1: Why should lawyers care about social media marketing? It’s a good question. I […]
Congratulations goes out to the 24 Canadian lawyers that made the top social media influencers list, recently released by The Lawyers Weekly. Here’s a great takeaway thought from the selection committee: Among law firm influencers, we were happy to see such a wide range of firms, from international giants like McCarthy Tétrault LLP and Miller […]