Do you simply accept market research data as indisputable fact? Even when compiled by a trusted source, we’ve found that discovering the truth lies in understanding how the data was interpreted. By way of example, Law firm marketing: what works best? by Julius Melnitzer at Financial Post presents an excerpt from Altman Weill’s 2011 Chief Legal Officer Survey: “personal contacts” is […]
Social Media Marketing and Women – Here’s Proof That It Works!
A surprisingly high percentage of women claim that social media marketing doesn’t influence their purchase decisions, according to a recent market research study cited by WebProNews. In the study, conducted by ad:tech Chicago and Q Interactive’s “Women Channel,” 75% of women stated that social networking sites have only negligible influence on their purchasing behaviours. I […]
Cost Effective Market Research Tips for Small Businesses – Q & A
I recently answered a question on LinkedIn requesting cost effective market research tips for small businesses. I am posting my response here, as I thought it would of interest to Toronto Marketing Blog readers: QUESTION Can anyone give me cost effective market research tips for small businesses? ANSWER While market research is imperative […]
