Did you know that culture can account for nearly a third of financial results? A third. Seriously, A THIRD. Given the opportunity to make such dramatic impact by modifying one single factor, anyone that cares about the performance of their law firm should be wondering what they can do to positively impact culture… right now. […]
Market Research: Fact or Fiction???
Do you simply accept market research data as indisputable fact? Even when compiled by a trusted source, we’ve found that discovering the truth lies in understanding how the data was interpreted. By way of example, Law firm marketing: what works best? by Julius Melnitzer at Financial Post presents an excerpt from Altman Weill’s 2011 Chief Legal Officer Survey: “personal contacts” is […]
