How do you measure your website’s performance? Inquiries? Appointments? Subscriptions to a newsletter? Your prospective clients will be more likely to behave the way you want them to if you call for a specific action. DEFINITION: A ‘call to action’ is a phrase that specifies how you want your prospective client to respond to your […]
Measuring Website Performance – Q & A
I recently answered a question on LinkedIn about measuring website performance. I am posting my response here, as I thought the topic would be of interest to Toronto Marketing Blog readers: QUESTION What is the best way to go about measuring website performance? ANSWER I suggest revisiting your marketing objectives before beginning the process […]
