The Complete Start-Up Guide is a good start-up resource for Architects, Engineers, Dentists, Naturopaths, Chiropractors, Accountants, Lawyers and other professional practices.
This won’t be your grandfather’s… practice. Building a successful… practice in today’s competitive market requires a solid business plan, a modern infrastructure and a polished marketing strategy. Start-ups that thrive do so by focusing on efficiency, flexibility, customer service, risk management, and marketing knowhow.
This start-up resource leads the reader through the steps involved in starting, building and running a successful and modern professional practice. It was written for Lawyers but the principals apply to Architects, Engineers, Dentists, Naturopaths, Chiropractors, Accountants, Lawyers and other professional practices as well.
Topics covered include:
- business registration
- business name
- office space
- fees
- insurance
- banking
- accounting
- business planning
- phones
- policies and procedures
- technology
- branding
- marketing (including websites, blogs and social media marketing)
- public relations
This start-up resource will help you to organize your practice launch thoughts and plans. It will help you to consider where you need to bring in advisors (business and marketing consultants, Accountants, technical support, Lawyers…) and to better prepare yourself for those discussions.
One caveat for Toronto Marketing Blog readers to consider, the estimated pricing that was provided for marketing and branding seems to be out of whack with small to mid-sized Canadian professional practice requirements (some estimated prices are too high and others are too low). In order to accurately project your marketing budget, you would need to speak with a marketing professional who can make recommendations based on an assessment of your unique requirements.
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