I was recently interviewed by Grant Cameron at The Lawyers Weekly on memorable promotional products for law firms. The article spans the practical and the innovative. Here is a short excerpt:
Sandra Bekhor, president of Bekhor Management in Toronto, believes giveaways can enhance awareness and goodwill with prospective clients, employees and recruits, although it won’t sell an audience that’s not interested…
In future, she notes, strategic giveaways might involve items with subliminal messaging such as earbuds from a firm that bills itself as a good listener, a Swiss army knife from a firm that cuts to the chase, or USB sticks from a firm that’s technology-oriented.
“Firms could have a lot of fun with quirky or humorous gifts if that’s an important aspect of their brand.”