I was one of several business advisors interviewed by Jerome Watt at Toronto Business Times for his article Finding ways to weather the recession storm.

This article is teeming with great advice on how to weather the recession. Here is a short excerpt:

Bekhor, who deals primarily with professionals, provides an example of how businesses can convince their clientele of the value of their service. Some might think a good belt-tightening measure is to put off getting their teeth cleaned at the dentist. But a dentist, through a newsletter – a highly effective marketing tool for certain businesses – can inform patients of the effectiveness of regular cleanings in preventing more costly and painful procedures such as root canals.

You can use this article and others like it as an opportunity to ‘keep a cool head’ and develop your own plans to weather the recession.