I was one of several business advisors interviewed by Jerome Watt at Toronto Business Times for his article Finding ways to weather the recession storm. This article is teeming with great advice on how to weather the recession. Here is a short excerpt: Bekhor, who deals primarily with professionals, provides an example of […]
Continue Marketing During a Recession
A recession is not the time to stop marketing. It is in fact quite the contrary. If you are a busy professional a slow period may be the ideal time to focus on your marketing. Even if you are working with a marketing consultant, developing a marketing plan will be time consuming. Furthermore, marketing takes […]