All my clients at my Toronto marketing firm know that I am a huge proponent of slogans for professional practices.
The power of a compelling slogan such as Nike’s “Just Do It” is well known. Yet slogans are often overlooked within branding strategies for professional practices. From letterhead and signage to websites, a slogan that is original and strategically relevant can add value to every communication that leaves a professional office.
The Independent published an interesting tour of newspaper slogans along with descriptions of their underlying marketing strategies. Here are just a few examples from the article, which is worth the read:
THE TIMES
Latest slogan: Join the debateTHE SPECTATOR
Latest slogan: Champagne for the brainTHE ECONOMIST
Latest slogan: Sparks and MensaTHE GUARDIAN
Latest slogan: Think…
I agree. Slogans bring life to a brand that is otherwise lost in just the company name alone or through the logo alone.
I have been spending some time thinking this though thoroughly myself for my own business as I prepare my organization’s branding and the slogan part of that will be a key element for my company’s launch.
The other area that the slogan can pay dividends is in the selection of a domain name for new start-ups. So often the dot com version of a company name is already taken. If this is the case, transforming a good slogan into your URL will tie the slogan and your web address strongly into a new firm’s branding.
Thank you for your comment David.
Thank you also for sharing your creative suggestion to use slogans as an alternate website address.