Slogan – Definition A slogan is a short phrase that communicates the highest priority message about your brand identity, in an evocative manner. It presents a valuable opportunity to communicate point of difference, promises, solutions or benefits, on everything from letterhead to website. The slogan is a particularly good fit for architects, engineers, accountants, naturopaths […]
The Tagline: A Hidden Gem in the Branding Toolbox
Despite the emerging importance of brand image and identity in the professional sector, a golden opportunity may still be sitting in your branding toolbox collecting dust. The tagline. What’s a tagline? A short descriptive phrase, often accompanying your logo, which communicates the personality associated with your professional practice. An original and relevant tagline grants you […]
Slogan Examples
All my clients at my Toronto marketing firm know that I am a huge proponent of slogans for professional practices. The power of a compelling slogan such as Nike’s “Just Do It” is well known. Yet slogans are often overlooked within branding strategies for professional practices. From letterhead and signage to websites, a slogan […]
