It was a lively discussion centered around 22 case studies! So, since we couldn’t get to all the questions during the session, I live tweeted them yesterday. Here’s a summary from our very first twitter chat.
For those not yet familiar with twitter, please forgive the brevity but each line had to fit in 140 characters or less along with our hashtags! For the sake of simplicity in this summary, I’ve filtered out the repeated use of the chat hashtag, #profpracdev, which appeared with each entry. When you see the hashtag symbol used in front of other keywords, it’s meant to make that tweet visible to others that follow that topic online.
Q1 What to consider when completing LinkedIn profile?
- Use keywords in all entries, so you’re ‘findable’ on LI but don’t overdo it. Text must work for robots & people too!!
- Skills & expertise section on LI often overlooked –but great for SEO
- Every time you update your LI profile your connections get an update about it -1 more touch point
- Reinforce pt of diff & be creative with even most basic #LinkedIn entries like status, title and exp
Q2 What are most effective methods of marketing #architects? #profpracdev -tweet chat in progress
- There’s no 1 size fits all #marketing soln–don’t do what’s expected, think about your unique goals
- Consider your talent & interest & that of your team when developing #marketing plan -do you like to speak, network, write..
- Choose a few #marketing initiatives & do them well. Don’t feel pressured to spread yourself thin, you won’t make an impact
Q3 When / how to use #Twitter versus #linkedin and #facebook?
- Search #Twitter, #linkedin and #facebook to see where clients, prospects & referral network are -find your growth market
Q4 What type of content goes on social media sites vs #architect website?
- Use social media to express #architect personality. Info not enough: controversy, surprise, new take on old, lang style..
- Even photos, comments, likes.. can intentionally take people by surprise & express #architect personality
Q5 Last Q was a surprise, as was personally directed at me! Do you miss #architecture since you’re now in #marketing?
- Yes! So, I started Toronto plein air painting group to reconnect with my roots -everyone’s welcome
There’s more to come in the week ahead, as I’m planning to write a paper for this seminar. Stay tuned!
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