It’s been a busy summer so far and I’ve got much to catch you up on dear readers! Let’s start off with some key insights from a webinar I recently delivered to interior designers, through Interior Designers of Canada (IDC) called ‘Communicate Value with Every Point of Contact’. These lessons are transferable to all professional sectors. […]
Integrating Marketing for Impact in a Digital Age – Marketing White Paper for Architects
The digital component of an architect’s marketing plan isn’t just growing, it’s getting complicated. Every other day, there’s a new social media site, along with ever-changing predictions. Impact. It’s driven by decisions about where you broadcast your message. But it’s also about what you say once you get there. While the digital age has delivered […]
Q&A on Integrating Marketing for Architects Seminar
It was a lively discussion centered around 22 case studies! So, since we couldn’t get to all the questions during the session, I live tweeted them yesterday. Here’s a summary from our very first twitter chat. For those not yet familiar with twitter, please forgive the brevity but each line had to fit in 140 characters or […]
Effective Marketing Strategies, Plans and Copy Webinar for Interior Designers
I will be giving a 2-hour webinar on effective marketing strategies, plans and copy for interior designers through Interior Designers of Canada (IDC) on June 8th. This will be a 2-part webinar: The strategic marketing plan: In the first hour, we will explore how to develop a marketing plan (or modify an existing plan) that […]
What Colour Should I Paint My Logo?
What do you need to consider before making the significant (and potentially stressful) decision about your logo colours? In marketing, colour often carries deep seated and subliminal meaning. Whether they know it or not, people respond to the colour of a logo emotionally.Think about it. How often have you heard anger described as ‘seeing red’? […]
Is Social Media a Good Fit for Architects, Engineers, Accountants and Healthcare Professionals?
This is not a new debate. Just as 20 years ago Architects, Engineers, Accountants and healthcare professionals hotly debated the dangers of any form of marketing, the discussion continues, though it takes a new focus. Professionals have become quite accustomed to the idea of branding and marketing their professional practices and many have embraced […]
Sales Letters That Open Doors for Professional Practices
They are one of the most cost effective and powerful ways to open doors with valuable referrals network, prospective clients and the media, yet sales letters continue to be under leveraged by Architects, Engineers, Naturopaths, Chiropractors, Accountants and other professional practices. Don’t let the fact that a sales letter doesn’t require programming or graphic design fool […]
Start-Up Resource for Architects, Engineers, Dentists, Naturopaths, Chiropractors, Accountants, Lawyers and Other Professional Practices
The Complete Start-Up Guide is a good start-up resource for Architects, Engineers, Dentists, Naturopaths, Chiropractors, Accountants, Lawyers and other professional practices. This won’t be your grandfather’s… practice. Building a successful… practice in today’s competitive market requires a solid business plan, a modern infrastructure and a polished marketing strategy. Start-ups that thrive do so by focusing […]
Create a Value-Driven and Sustainable Professional Practice
At my Toronto marketing firm, I have gone through the process of honing in a value-driven and sustainable practice strategy for Accountants, Interior Designers, Architects, Engineers, Dentists, Naturopaths, Nutritionists, Chiropractors and other Complementary and Alternative Medical practitioners. I have found that it is not uncommon for professionals to convince themselves that their valued point of […]
How to Hire a Marketing Consultant for a Professional Practice
Accountants, Interior Designers, Architects, Engineers, Naturopaths, Nutritionists, Chiropractors and other Complementary and Alternative Medical practitioners struggle with how to hire a marketing consultant. Professionals have unique responsibilities and sensibilities that impact the style and method by which they need to engage in marketing activities. How can you hire a marketing consultant well suited to the […]
