I was recently interviewed by Natalie Alcoba at The Lawyers Weekly on crafting a branding message for law firm marketing. In her article she demonstrates that the subject is somewhat controversial. Here is a short excerpt from her article: Branding is as much an internal exercise as it is an external one, adds Bekhor. Often, however, companies […]
A firm handshake for unsure times: Trust is no longer assumed — lawyers need to earn it
A firm handshake for unsure times written by Sandra Bekhor, was published by The Lawyers Weekly (May 30, 2014 issue). It used to be that whether you were a partner, employee or client of a law firm, trustworthy behaviour wasn’t just an expectation, it was a given. You could count on a handshake. What about now? What […]
Clients Don’t Care for Sea of Sameness – for Lawyers
Clients Don’t Care for Sea of Sameness – for Lawyers originally appeared in the January 20, 2012 issue of The Lawyers Weekly. Here is a short except. There is one thing that stops most lawyers from generating meaningful brands – their self-concept. Lawyers who see themselves as not unlike their peers may […]
