This article originally appeared in the January 20, 2012 issue of The Lawyers Weekly.
There is one thing that stops most lawyers from generating meaningful brands – their self-concept.
Lawyers who see themselves as not unlike their peers may not have fully nurtured, or even acknowledged their own unique and valued difference. They may have concluded that, within certain areas of practice, legal services are pretty similar from firm to firm.
Self concept isn’t necessarily reality, however…
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