Today’s tip is simple and focused. How should lawyers ask for referrals? I asked lawyers, accountants and consultants to share how they go about it. They shared their law firm marketing tips generously and, as you will see, everyone has a slightly different approach. In Part 1, we hear from lawyers and accountants. In Part […]
Maximizing the value of referrals to law firms
I was recently interviewed by Natalie Alcoba at The Lawyers Weekly on maximizing the value of referrals to law firms. Here is a short excerpt from her article: Lawyers should step back and consider what would motivate someone to send a client their way, says Sandra Bekhor, a marketing consultant. “Beyond great service, knowledge and experience, point of difference […]