Marketing playing vital role in a growing online world was previously published in The Lawyers Weekly and The Lawyer’s Daily, November 11, 2016 issue. This article is a roundtable discussion among lawyers that have each, in their own way, been doing a bit of experimenting with their legal marketing plan. Here is a short excerpt: […]
Lawyers, are you committed to your marketing plan?
Commitment is one of the best predictors of a successful marketing campaign. So, when making decisions about a legal marketing plan, consider meeting lawyers where they’re at, training and building a turnkey plan that takes practical account of resources. It’s also helpful to build the personal marketing plans according to the specific interests and talents of […]
In search of the ideal client
I was interviewed by Grant Cameron at The Lawyer’s Daily (previously The Lawyers Weekly) about the challenge of finding the ideal client, a process that begins long before you begin advertising. Here is a short excerpt: …“Twenty per cent of the files that you’ve worked on probably represent 80 per cent of your profit or the strategic type of […]
Going bigger might not always be better – Expanding your law firm requires careful analysis
We often use growth as a metaphor for success. But is it really? Grant Cameron at The Lawyers Weekly takes a closer look at this very question, with his article ‘Going bigger might not always be better’, in which I was quoted. Here is a short excerpt: …“Whatever your goals are, make sure you are […]
Find the path to your law firm’s success – The five-year mark is critical to assess and adjust your focus
I was recently interviewed about the path to success for law firms by Megan O’Toole at The Lawyers Weekly. Here is a short excerpt from the article: …“The best way to attract more profitability is first of all to understand what is profitable for you, and then to turn your professional identity into all that. Your marketing needs to […]
Co-ordinate efforts to create strong identity – Aligning marketing plans between the firm and its lawyers ensures a consistent message
Co-ordinate efforts to create strong identity was published by The Lawyers Weekly (April 12, 2013 issue). When lawyers approach personal and firm level marketing as two distinct and independent exercises, they create needless limitation on impact. So, despite the best of intentions, neither the individual nor the firm is set up to maximize return on […]
