Commitment is one of the best predictors of a successful marketing campaign. So, when making decisions about a legal marketing plan, consider meeting lawyers where they’re at, training and building a turnkey plan that takes practical account of resources.
It’s also helpful to build the personal marketing plans according to the specific interests and talents of the team (i.e. are they natural writers, speakers, networkers…) and coaching them through the bumps along the way.
Co-ordinate efforts to create strong identity – Aligning marketing plans between the firm and its lawyers ensures a consistent message
Maximize Return on Marketing Investment with a Marketing Plan
Marketing Plan – Definition