Co-ordinate efforts to create strong identity was published by The Lawyers Weekly (April 12, 2013 issue). When lawyers approach personal and firm level marketing as two distinct and independent exercises, they create needless limitation on impact. So, despite the best of intentions, neither the individual nor the firm is set up to maximize return on […]
Show clients your strengths
Show clients your strengths was published by The Lawyers Weekly (March 1, 2013 issue). A powerful image isn’t about finding the right words. There’s no such thing. It’s not about figuring out how to convince prospective clients that your firm is right for them. It’s never going to be right for everybody. It’s not even […]
Clients Don’t Care for Sea of Sameness – for Lawyers
Clients Don’t Care for Sea of Sameness – for Lawyers originally appeared in the January 20, 2012 issue of The Lawyers Weekly. Here is a short except. There is one thing that stops most lawyers from generating meaningful brands – their self-concept. Lawyers who see themselves as not unlike their peers may […]
