We live in an age of opportunity. Never before has it been so easy to spread a message. But as anyone that’s tried using social media knows, if it’s not done strategically, this can be a time sucking endeavor!
So, for this week’s marketing example, here’s how Karen Black, a communications consultant, author and entrepreneur, integrates her online marketing efforts, in three organized steps:
- Write e-newsletter
- Edit portions of newsletter for search engines and post them to the website
- Extract numerous, independent ‘sound bites’ and use them for tweets
Not only does this approach reduce the work involved in using social media but it results in a cohesive message that’s compelling because it’s both original and authentic.
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