We live in an age of opportunity. Never before has it been so easy to spread a message. But as anyone that’s tried using social media knows, if it’s not done strategically, this can be a time sucking endeavor! So, for this week’s marketing example, here’s how Karen Black, a communications consultant, author and entrepreneur, integrates her […]
Marketing Example of the Week: Strategic Tweets
We’re looking at another tweet today. There’s something in the act of studying of a well executed detail that’s enormously informative about the whole marketing plan. In this example @GuyKawasaki does what he does best. He shares information that is not only really interesting but helps the reader to consider some kind of improvement to […]
Marketing Example of the Week: Video for a Chiropractic Clinic
Professional service firms are becoming more interested in the possibilities offered by video. But a lot of the early adopters are playing it safe with a meet and greet type of video that showcases staff for recruiting purposes or introduces the firm principal. This video stands out because it doesn’t follow the crowd. It’s truly […]
Point of Difference – An Example
In a dramatic, bold move that requires commitment, planning and confidence, a national hotel chain has recently committed to regularly cater to 6 special diets: Toronto-based Fairmont Hotels and Resorts last week introduced a new series of menus chain-wide with different dishes specially created for guests not only with celiac disease but also diabetes and […]
10 Do’s of Professional Logo Design
What makes us respond to a logo? This can be a difficult question, as sometimes an image resonates with us and we don’t quite know why. Let’s investigate 10 do’s of professional logo design along with well known and well executed examples, to which you may have responded yourself and possibly wondered why. Great logo […]