The Untapped Marketing Goldmine for Architects written by Sandra Bekhor, was published by The Business of Architecture show. Below is a short except. You Tube searches have surpassed Google. Seriously, Google. There is no higher mountain. So architects, what are you doing to do about it? Ironically, architects – deliverers of the most evocative, dimensional product […]
I was recently interviewed on 5 things law firms need to know about marketing by Garry J. Wise of Wise Law Office, Wise Law Blog and SlawTips. This is the first installation of our law firm marketing video series. A summary of our discussion is also available at SlawTips.
This architecture video moves as fast as an action flick and it’s just as moody and dramatic. It’s all that without one spoken word. This is a great example of the space that remains, particularly for design professionals, to leverage video as a marketing tool.
Professional service firms are becoming more interested in the possibilities offered by video. But a lot of the early adopters are playing it safe with a meet and greet type of video that showcases staff for recruiting purposes or introduces the firm principal. This video stands out because it doesn’t follow the crowd. It’s truly […]
Online video offers professional service firms the opportunity to engage with desired growth markets in a manner previously monopolized by television. Leveraged correctly, online video can maximize the benefits of seminars, workshops, interviews and consults that your firm already offers. Online video intensifies the online experience without the cost or commercial dimension of television. But, […]
Google developed a marketing video that does everything right. While it is clever and funny, it also contributes to our perception of the brand. This video works because, rather than acting as a lone ranger trying to score some hits, it is an integral part of Google’s holistic marketing strategy: Google Video Marketing […]