What makes us respond to a logo? This can be a difficult question, as sometimes an image resonates with us and we don’t quite know why. Let’s investigate 10 do’s of professional logo design along with well known and well executed examples, to which you may have responded yourself and possibly wondered why. Great logo […]
Montreal’s $487,000 New Logo Design
There are two fundamental principles to the development of a new logo design. Montreal lost sight of both of them. Establish big picture objectives that transcend your new logo design by accounting for your entire brand and marketing plan. I would be shocked to hear that Montreal had actually intended to spend $487,000 on a […]
