We’re looking at another tweet today. There’s something in the act of studying of a well executed detail that’s enormously informative about the whole marketing plan.
In this example @GuyKawasaki does what he does best.
He shares information that is not only really interesting but helps the reader to consider some kind of improvement to his /her business or life.
But that’s just where he gets started.
The genius behind this tweet is that it goes beyond good research and an understanding of the audience. Instead of simply recycling the title of an existing article out there in the public domain, Guy Kawasaki wrote a headline for it.
This is how a social media strategy has implications down to the level of the individual tweet.
Sandra,
Thanks for the interesting perspective. As the author of the blog, I was intrigued that he took the time to design a response to it- picture and all. I think that created a greater interest in it. It also showed his creativity and attention to detail. I think that is really the added value of his work.
Agree. Thanks for adding value to this discussion Lyn!