Most of my clients aren’t the ‘let’s do lunch’ type. They are serious professionals hard pressed to find time to eat lunch never mind to share it leisurely.
While some may participate in networking events, many prefer not to, as the idea of ‘working a room’ feels unnatural and maybe even intimidates.
That used to be a disadvantage. Not anymore.
The web levels the playing field for introverts.
A strategic plan to leverage the web as a practice development tool provides introverts with control over their environment, risk and approach to networking. But even though it may feel like you’re playing in a safe, virtual zone, once those relationships emerge, they are with real people. Interestingly, because these relationships follow meaningful exchanges, the resulting connections are based on respect, common interests and values. The strong ones tend to convert into clients, referrers and even a few friends.
Yet, this description still understates the actual size of this opportunity. I have seen and experienced first hand how meeting one person from web related networking can multiply into a chain of unrelated and unexpected positive impact, all of which has added real tangible value to our businesses and beyond. That’s based on just a few years of web activity, imagine the result of an ongoing commitment.
About Sandra Bekhor
Consultant to law, accounting, architecture, medical and consulting practices. Connect with me on LinkedIn.
Marketing and Management for Professional Services Firms