When you initially decided to hang your shingle, constrained by a start-up budget, you probably tried and tested a variety of practical, marketing tactics. As your practice matured, it’s only natural that you left that same marketing plan in place because things were working just fine. You know that old adage “If it ain’t broke, […]
Marketing Example of the Week: A Professional’s Biography
Most professionals underestimate the importance of the biography pages on a website. But within the context of a professional service firm, make no mistake about it, these pages are well read. The biography page is unique in terms of the opportunity it offers to present personality. A biography that goes beyond credentials can […]
