Professional service firms are becoming more interested in the possibilities offered by video. But a lot of the early adopters are playing it safe with a meet and greet type of video that showcases staff for recruiting purposes or introduces the firm principal. This video stands out because it doesn’t follow the crowd. It’s truly […]
Clients Don’t Care for Sea of Sameness – for Accounting Firms
Clients Don’t Care for Sea of Sameness was previously published for accounting firms in The Bottom Line, Mid-September 2011. What stops most accountants from becoming meaningful brands? Their self concept. Accountants that see themselves as not unlike their peers may not have fully nurtured, or even acknowledged, their own unique and valued difference. They may […]
Good Branding Makes the Most of Google’s New Rules
There’s been a lot of concern about how Google Panda (Google’s latest algorithm) is changing who wins the search results game. There are theories about how to set up your template, articles, micro sites, article marketing and more. But, essentially, if good branding drives your online presence, Google Panda will love you. Here’s how this […]
Is SPAM Being Posted on Your Behalf?
Our most recent spam comment was from a chiropractic clinic. We didn’t publish it, as a comment, but here it is for your reference: A chiropractic doctor offers a breadth of services to various patients that involve physical rehabilitation and physical training. (The name of the chiropractic clinic was inserted here, along with a link […]
One Chiropractor’s Experiment with Consumer Marketing
When I first learned of how Dr. Dower’s circular career path mirrored my own, but in reverse, I was compelled to learn more. So, we sat down for tea in his Yonge and Bloor stomping grounds and took a stroll down memory lane. Dr. Dower started out as a marketer. But, after benefiting from chiropractic […]
The SEO Consultant’s Role Has Changed
Choosing an SEO consultant was always challenging due to a lack of transparency in the process. It’s become increasingly so due to the growing requirements of an SEO strategy. Based on the typical needs of a small to mid-sized professional practice, here’s a checklist to begin defining the role of your SEO consultant: competitive […]
How Social Media Affects Search Results – In Plain English
There is a lot of confusion about how social media may be affecting search results these days. I thought it would be helpful to offer an explanation, in plain English. If you are logged into your Google account, your search results may include listings from anyone connected to you through social media that would […]
What’s the Point of an App for a Professional Practice?
Today, any professional thinking about developing an app for a professional practice might be intuitively tempted though not yet certain what the point would be. Apps are still quite dominated by the media, magazines, books, directories, games and tools. But, where there’s technology, there are also early adopters. So, here are a few examples of […]
Social Media vs Search Engines – Comparing Referral Rates
A research study by Outbrain compares the number and quality of referrals generated by social media sites, search engines, content sites and portals. Here are some key findings as well as our thoughts about what they mean to your internet marketing plan: Facebook, Twitter and other social media websites drove 11% of referrals vs 41% […]
Google Plus Makes Sense
I’ll admit it. I grated and mashed my teeth at the thought of yet another social media profile to complete! However, I’m nothing if not open minded and despite its relatively late arrival, I’ve decided that Google Plus makes sense. What may not be immediately apparent, but will play out over time, is the deep […]
