Clients Don’t Care for Sea of Sameness was previously published for accounting firms in The Bottom Line, Mid-September 2011. What stops most accountants from becoming meaningful brands? Their self concept. Accountants that see themselves as not unlike their peers may not have fully nurtured, or even acknowledged, their own unique and valued difference. They may […]
In Unstable Times, Display Your Stability
In Unstable Times, Display Your Stability was previously published in The Bottom Line, Mid-September 2010. The economy seems to be recovering, nevertheless, at least for a while now, most of us are expecting a bit of a bumpy ride. Since the ups and downs of the market cause parallel swings in our emotions, fickle times […]
