Point of difference is a marketing term to describe a unique and valued difference. Deconstructing it, the term may serve to understate the intention. A truly effective point of difference isn’t simply a point but, rather, it’s an all encompassing position. Here’s a great quote that, pardon the pun, makes the point quite effectively. It’s […]
Do You Sprout?
I recently attended the Whole Life Expo, where I was inspired to grow sprouts. This experiment took a little research and one failed attempt, so I wanted to share what I learned with anyone that might be interested in giving it a try. In case you’re wondering, I’m proud to say that, yes, this is […]
Winning Blogs
A lot of companies have jumped on the blogging bandwagon recently, as it has become apparent that this is an effective way to reach customers and boost search engine results. Just having a blog doesn’t make it a winner, however. Here’s an excerpt from a terrific piece about what does make a blog a winner, […]
In Unstable Times, Display Your Stability
In Unstable Times, Display Your Stability was previously published in The Bottom Line, Mid-September 2010. The economy seems to be recovering, nevertheless, at least for a while now, most of us are expecting a bit of a bumpy ride. Since the ups and downs of the market cause parallel swings in our emotions, fickle times […]
Will the Internet Replace Word of Mouth for Referrals?
There was a time, not too long ago when we wouldn’t even consider hiring (or even calling) a healthcare practitioner, architect or accountant unless he or she was referred to us by someone we know and trust… While word of mouth referrals are still sought and welcomed (and perhaps they always will be) the way […]
Trustworthy Brands Tell the Truth
Many lawyers, accountants, architects and other professionals feel apprehensive about updating their logo design, due to concern that the brand will dilute the trustworthiness of their work. Our clients come to learn that, when it’s authentic, the brand is not separate from the firm. Rather, it’s an expression of the identity that already exists. The brand shouldn’t […]
Maximize Return on Marketing Investment with a Marketing Plan
The key to maximizing return on a marketing investment is to develop a marketing plan that accounts for both a strategy to meet your goals and a process to measure results against such goals. The real opportunity that the marketing plan creates is the ability to make decisions about your budget, while you still have […]
Manage the Online Reputation of Your Professional Practice
Do you know what comes up when people search online for your name or the name of your professional practice? Online reputations are becoming an increasing concern, a trend that has particular relevance to service oriented industries, where reputation is essentially what you are selling. The good news is that you can, to a certain […]
10 Do’s of Professional Logo Design
What makes us respond to a logo? This can be a difficult question, as sometimes an image resonates with us and we don’t quite know why. Let’s investigate 10 do’s of professional logo design along with well known and well executed examples, to which you may have responded yourself and possibly wondered why. Great logo […]
Creative Leadership
Is the potential for creativity within your organization being actualized? Whether we realize it or not, most of us have personal barriers to creativity that range from fatigue, anxiety, sociological preconceptions to low self-esteem. These barriers are by no means permanent and, you may have noticed that, they have a tendency to fade in and […]
