Many professionals find themselves managing projects but without having had the benefit of formal project management training. Project management can be especially challenging when it involves leading a group of people to cooperate in order to complete a complicated task. While you can improve project management skills over the long term, there are ways to […]
Outsourcing Marketing Can Level the Playing Field
Our clients are successful and ambitious small to mid-sized Canadian professional practices of all sectors. They, typically, don’t have the resources to develop and implement a professional marketing plan in-house. Movers and shakers in their fields, however, these entrepreneurial professionals don’t allow such limitations to create obstacles to their growth. Under the right circumstances, outsourcing […]
Job Descriptions a Critical Step Towards Accountability
Bekhor Management was included as one of the expert opinions provided in How to develop good job descriptions – Taking time to set clear expectations can pay off later by Fiona Collie at Investment Executive. Here’s an excerpt from a worthwhile and quick read: Keeping a team on task means being clear about expectations. Taking […]
Canadian Engineering Firm Taglines – A Comprehensive Compilation
There was certainly a sense of curiosity in beginning our search for Canadian engineering firm taglines. While we may associate these professionals with technical expertise before marketing innovations, we found just over 100 Canadian engineering firms, including international firms with presence in Canada, making use of this often overlooked branding tool! After studying how these […]
What Colour Should I Paint My Logo?
What do you need to consider before making the significant (and potentially stressful) decision about your logo colours? In marketing, colour often carries deep seated and subliminal meaning. Whether they know it or not, people respond to the colour of a logo emotionally.Think about it. How often have you heard anger described as ‘seeing red’? […]
Best Canadian Brands
Interbrand has announced the best Canadian brands for 2010. According to the Ottawa Citizen, Canadian business brands weathered recession well: Canadian brands held up incredibly well through the recession, Tudhope noted, with the top 25 of 2010 rising by a total value of $14.9 billion, or 35 per cent, over Interbrand’s last study in 2008. […]
Is Email Controlling Your Day?
Who wears the pants in your office – you or your email? Email doesn’t have to be a constant beeping, never ending barrage of orders and reminders. You can take back control of your day by making purposeful decisions about how and when you work on your email. Merlin Mann at 43 Folders identifies best […]
Take the Heat Off Sales!
Most professionals enjoy those aspects of their job that are intrinsically related to their professional training but feel pressure when it comes to sales. This is despite the fact that sales is quite contained within the context of a professional practice. There is another way.Think of a relay race, where the timing of each activity […]
Practice Development Digest – Updates From the Professional Press: Edition 4
Update: Practice Development Digest has been reformatted for easy online reading. Edition 4 is here. Welcome to our fourth edition of Practice Development Digest –Updates From the Professional Press. This digest showcases leading-edge marketing, branding and strategic planning articles from prominent professional publications and journals in all sectors. It enables architects, engineers, accountants, landscape architects, […]
Are You Your Target Market?
If you are embarking on a marketing project, at some point, you will need to review design concepts for a logo, website or brochure. Most professionals in the building, healthcare and accounting sectors will find this experience to be a stretch from their formal training. It will probably take you out of your comfort zone. […]
