Kudos to Mr. Gumucio for founding Yoga to the People and taking control of the yoga ‘brand’. A ‘brand’ that has been spiraling out of control with its recent focus on fashion and luxury. Here’s more from the New York Times’ article A Yoga Manifesto: Well, maybe it is the recession, but some yogis are […]
20 Do’s and Don’ts of Website Design
Any professional practice embarking on its first website design project will find that it is facing a learning curve. To help you navigate through any initial confusion, we have assembled our top 20 do’s and don’ts of website design: Top 10 Do’s of Website Design: Develop and expand on your unique and valued difference: Think […]
Backlink – Definition
Backlink – Definition A backlink is a link to your website from another website. Such a link only qualifies as a backlink when: It is active i.e. if, when clicked, it takes you to the website listed It is situated in a password free zone Number and quality of backlinks is key to search engine […]
Keyword – Definition
Keyword – Definition Within the context of Search Engine Optimization (SEO) and Search Engine Marketing (SEM), a keyword is a term that is selected for use on a website because it is expected to match the term used to search for related information.A keyphrase is a group of keywords that are used as a string.Keyword […]
What Makes a Healthcare Logo Great?
The healthcare industry is brimming with logos focused on human (or animal -in the case of veterinarians) bodies, molecules, plants, pills, stethoscopes, serpents with staff and an array of body organs, including the heart, the brain, feet, eyes, teeth and blood. Are great healthcare logos hard to come by, even within the context of larger […]
The Business of Trust (medical clinic marketing example)
Architects, engineers, accountants, naturopaths, opticians and other professionals share at least one truth. They are all in the business of trust. Every phone call, meeting and marketing message must continually reinforce a promise to place the best interest of the client ahead of that of the practice. Allow me to share with you a medical […]
Niche Market – Definition
Niche Market – Definition If you are servicing a niche market, you are servicing a specific segment of those in the market for your products or services. As with defining a target market, defining a niche market involves generating insight as to age, gender, income, employment, special interest, purchasing behaviour, perception and location. Niche Market […]
Target Market – Definition
Target Market – Definition A target market is a group of prospective clients deemed to be your desired growth market.Defining your target market involves generating insight as to age, gender, income, employment, special interest, purchasing behaviour, perception and location. Target Market – Examples There are three ways to select a target market: Undifferentiated – everyone […]
Just Minutes to Reduce Workplace Stress
Here are a few resources that show us how just a few minutes a day can reduce workplace stress: Stress Management: Stress Reduction Tips from The Stress Institute: …DISCOVER A MINI: When you are waiting in a long line at a store, in a car in heavy traffic or on hold on your telephone, use […]
Marketing Definitions
Toronto Marketing Blog has published definitions for the following essential marketing terms, all within the specific context of marketing the professional practice: Backlink – Definition Call to Action – Definition Communication Strategy – Definition Marketing Plan – Definition Marketing Strategy – Definition Niche Market – Definition Point of Difference – Definition Positioning Statement – Definition […]
