Create Winning Formula for New Economy (for accounting firms) was previously published in The Bottom Line, Mid-September 2009. As hope gradually emerges that the end of the current recession is near, the accounting profession faces a brave new world that will be defined by a changed, and perhaps, ever-changing economy. Companies are running leaner. They have […]
Strategic Social Media Marketing for Veterinary Practices
Strategic Social Media Marketing for Veterinary Practices was previously published in Canadian Vet, September / October 2009. As social media mania reaches ever-increasing heights, veterinarians and other professionals have taken notice. With the availability of Facebook, LinkedIn, Twitter, blogs, and other web 2.0 applications, professional practices face challenging questions: What role, if any, can web […]
Call for Action on Your Website
How do you measure your website’s performance? Inquiries? Appointments? Subscriptions to a newsletter? Your prospective clients will be more likely to behave the way you want them to if you call for a specific action. DEFINITION: A ‘call to action’ is a phrase that specifies how you want your prospective client to respond to your […]
Today is Day of the Girl
Plan Canada has named today, September 22nd, ‘Day of the Girl’. This initiative brings together: A research study ‘Because I am a Girl’ that examines the impact the recent downturn in the global economy has had on underprivileged girls The resulting Because I am a Girl campaign, which mobilizes Canadian girls to improve this situation […]
Marketing Professional Service Firms with Online Video – Q & A with VMG Cinematic
Online video offers professional service firms the opportunity to engage with desired growth markets in a manner previously monopolized by television. Leveraged correctly, online video can maximize the benefits of seminars, workshops, interviews and consults that your firm already offers. Online video intensifies the online experience without the cost or commercial dimension of television.But, as […]
Social Media Marketing and Women – Here’s Proof That It Works!
A surprisingly high percentage of women claim that social media marketing doesn’t influence their purchase decisions, according to a recent market research study cited by WebProNews. In the study, conducted by ad:tech Chicago and Q Interactive’s “Women Channel,” 75% of women stated that social networking sites have only negligible influence on their purchasing behaviours. I […]
Social Media Marketing for Lawyers
Lawyers interested in learning about social media marketing, will find Wise Law Blog’s recent article e-Resources for Lawyers to be tremendously helpful. This article provides the reader with links to essential references on the topic of social media marketing for lawyers. One such reference, Untangling Web 2.0 – A Survival Guide for (Modern) Legal Professionals, […]
Who is on LinkedIn?
If you are a professional considering the benefits of social media marketing, you might find the following statistics on LinkedIn user demographics interesting. Highlights from the LinkedIn Demographic Data Jun 08 slide show: Average age: 41 Household income: $109,703 Male: 64% College graduate / post graduate: 80.1% Business decision maker: 49% 48.3% are middle management, […]
Twitter Tips for Professional Service Firms
100 Tips to Be a Smarter, Better Twitterer is a useful resource for any business considering Twitter as part of their marketing plan. Here is an excerpt focused on those tips most applicable to the unique requirements of professional service firms: Twitter about your blog, but go beyond it as well Let people know about […]
Have the Rules Changed for Canadian Small Business Loans? Q & A with TD Canada Trust
Canadian banks are hopping with applications for small business loans. It would seem that a lot of small businesses are taking a strategic approach to this recession. They are using this time to invest in their businesses for the long-haul. What everyone wants to know is, how much tougher is it to get credit […]
