If you are a professional considering the benefits of social media marketing, you might find the following statistics on LinkedIn user demographics interesting.
Highlights from the LinkedIn Demographic Data Jun 08 slide show:
- Average age: 41
- Household income: $109,703
- Male: 64%
- College graduate / post graduate: 80.1%
- Business decision maker: 49%
- 48.3% are middle management, senior management and executives
- 7% executives at companies with less than 10 employees
- 22% of audience in companies with fewer than 50 employees
Highlights from the Quantcast LinkedIn audience profile:
- 40 million affluent, ambitious and influential professionals
- Regulars make up 39% of membership base and are responsible for 45% of visits
- 40% of visits are from the workplace
The question is have professionals begun to adopt LinkedIn?
Searches for broad categories of professionals generated the following, also interesting, results:
- Accounting: 787,137
- Alternative medicine: 52,303
- Architecture & Planning: 330,228
- Civil Engineering: 240,910
- Investment Management: 212,129
- Law Practice: 627,034
- Mechanical or Industrial Engineering: 311,730
- Medical Practice: 349,219
- Mental Health Care: 165,881
- Veterinary: 39,829
Related articles: Social Media Marketing – Does It Work For Professionals?, Bring Back the ‘Social’ in Social Media and Is Social Media a Good Fit for Architects, Engineers, Accountants and Healthcare Professionals?.
I find LinkedIn is great for headhunters or job seekers. Its a tricky environment for business networking though. I use it, but I haven't cracked the code.
Hi Jeremy
Your comment is telling about the need to customize a social media plan based on alignment between objectives and the different opportunities that each social media site offers.
Additionally, as you put it, 'the code needs to be cracked'! In other words, each site needs to be used in the method with which it was intended to gain most benefit.
Thanks for your comments.
Sandra Bekhor