This is not a new debate. Just as 20 years ago Architects, Engineers, Accountants and healthcare professionals hotly debated the dangers of any form of marketing, the discussion continues, though it takes a new focus. Professionals have become quite accustomed to the idea of branding and marketing their professional practices and many have embraced […]
The Tagline: A Hidden Gem in the Branding Toolbox
Despite the emerging importance of brand image and identity in the professional sector, a golden opportunity may still be sitting in your branding toolbox collecting dust. The tagline. What’s a tagline? A short descriptive phrase, often accompanying your logo, which communicates the personality associated with your professional practice. An original and relevant tagline grants you […]
Should Small Professional Practices Have Business Plans? – Q & A
I recently answered a question on LinkedIn about the value of a business plan for small professional practices. I am posting my response here, as I thought it would of interest to Toronto Marketing Blog readers: QUESTION Should the owner of a small professional practice take the time to write up and formalize a business plan? […]
Creative Problem Solving Techniques in Business
There are times when the traditional approach to solving a problem won’t get you anywhere. Using Pictures to Solve Problems demonstrates a creative problem solving technique using pictures. Our article Unharnessing Creativity in Business explains why the ability to identify, recruit and foster creativity in business will become a powerful differentiator in our […]
Winning in the Recession – An Article Series
Nobody knows exactly how long it will endure, but one thing is for certain, a number of Canadian professional practices will emerge as winners in the recession. The question is, which ones? What distinguishes these Architects, Engineers, Interior Designers, Dentists, Veterinarians, Optometrists, Naturopaths, Chiropractors, Accountants, Lawyers and other professional practices from their peers? Winning […]
The Continuum of Trust in Business – A Practice Management Tip
Does your professional practice understand the continuum of trust? Businesses that embrace lateral leadership models inspire true creativity because they invite the flow of trust throughout their organization. Leaders trust themselves to know when to lead the organization into new territory. Leaders trust their teams to find innovative ways to make their vision a reality. […]
Sales Letters That Open Doors for Professional Practices
They are one of the most cost effective and powerful ways to open doors with valuable referrals network, prospective clients and the media, yet sales letters continue to be under leveraged by Architects, Engineers, Naturopaths, Chiropractors, Accountants and other professional practices. Don’t let the fact that a sales letter doesn’t require programming or graphic design fool […]
Increase Traffic to Your Blog – The 20 Best Tips on the Net, Simplified
This is a simplified, summary of the 20 best tips on the net to help you increase traffic to your blog: Link to your own articles: use keyword rich labels in your articles to link to your other articles Mix blogging with social networking: make use of blog widgets on Facebook and LinkedIn, post highlights […]
Winning in the Recession – Employ New Leadership Models
Let’s continue with our series, Winning in the Recession – A Primer for Canadian Professional Practices, by building on the tenth essential: Employ new leadership models that nurture talent, not seniority. Canada’s leadership guru, Henry Mintzberg, ponders on the shift to new leadership models that focus on creativity, ethics, trust and, in particular, empowerment: […]
Winning in the Recession – Learn to Work With a Marketing Professional
Let’s continue with our series, Winning in the Recession – A Primer for Canadian Professional Practices, by building on the fifth essential: Evaluate and learn to work with a marketing professional. Bruce W. Marcus’ article How Obama’s new world is likely to change professional practice sheds light on the importance of the relationship […]
