…I continue to be appalled at the disconnect between lawyers and accountants, and marketers. It seems that neither group truly understands the other. Lawyers and accountants are not particularly comfortable with non-professionals in their midst, and each group has different expectations of the other. The problem is that where there is professionalism in marketing, and where competition is most keen, there may be nobody more important to a firm than a knowledgeable and experienced marketer. At some point, in this dismal economy, with cost-cutting the new religion, it will dawn on the lawyers and accountants, and on the marketers as well, that they had better understand this.
…There are, indeed, talented, skilled, and professional marketers who excel at the craft, but unfortunately, most lawyers can’t tell the difference. It is an unfortunately difficult situation for both sides.

Find someone who has experience marketing your profession, who will complement, rather than overshadow, your skills and vision, who has the training to provide the specific services you require, at the level of quality you seek, and with whom you feel at ease. Your marketing campaign will be poised for success if you can hire a marketing consultant that you trust to consistently have good judgement and an earnest focus on the best interests of your practice.