Let’s continue with our series, Winning in the Recession – A Primer for Canadian Professional Practices, by building on the sixth essential: Maximize the return on investment of a marketing budget. To debunk a popular myth on this topic, your ability to maximize the return on investment of your marketing budget does not depend on […]
The Ultimate List of Technology Tools for Small to Mid-Sized Businesses – An Article Series
The right technology can often make all the difference for a small to mid-sized business trying to do it all. However, great technology tools are not always easy to find. Since I launched my Toronto marketing firm, just under three years ago, I have tested a number of technology tools that have helped to streamline […]
Winning in the Recession – Run a Professional Practice Like a Business
Let’s continue with our series, Winning in the Recession – A Primer for Canadian Professional Practices, by building on the first essential: Running a professional practice like a business. Larry Bodine, an Illinois-based, law practice business advisor gets back to the basics in his article, Recession will Forever Change the Legal Profession: I think the […]
Winning in the Recession – A Primer for Canadian Professional Practices
Winning in the Recession was published by Canadian Vet – July / August 2009. Nobody knows exactly how long it will endure, but one thing is for certain, a number of Canadian professional practices will emerge as winners in the recession. The question is, which ones? What distinguishes these Architects, Engineers, Interior Designers, Dentists, Veterinarians, […]
Cost Effective Market Research Tips for Small Businesses – Q & A
I recently answered a question on LinkedIn requesting cost effective market research tips for small businesses. I am posting my response here, as I thought it would of interest to Toronto Marketing Blog readers: QUESTION Can anyone give me cost effective market research tips for small businesses? ANSWER While market research is imperative […]
Start-Up Resource for Architects, Engineers, Dentists, Naturopaths, Chiropractors, Accountants, Lawyers and Other Professional Practices
The Complete Start-Up Guide is a good start-up resource for Architects, Engineers, Dentists, Naturopaths, Chiropractors, Accountants, Lawyers and other professional practices. This won’t be your grandfather’s… practice. Building a successful… practice in today’s competitive market requires a solid business plan, a modern infrastructure and a polished marketing strategy. Start-ups that thrive do so by focusing […]
How to Write Optimized Copy for Robots and Humans
Your ability to write optimized copy that supports your business goals will depend on how well you can balance the requirements of two very different audiences: humans and robots (Google and other search engines). If you want to write optimized copy that addresses search engine requirements, you will need to learn how to select […]
Create a Value-Driven and Sustainable Professional Practice
At my Toronto marketing firm, I have gone through the process of honing in a value-driven and sustainable practice strategy for Accountants, Interior Designers, Architects, Engineers, Dentists, Naturopaths, Nutritionists, Chiropractors and other Complementary and Alternative Medical practitioners. I have found that it is not uncommon for professionals to convince themselves that their valued point of […]
How to Hire a Marketing Consultant for a Professional Practice
Accountants, Interior Designers, Architects, Engineers, Naturopaths, Nutritionists, Chiropractors and other Complementary and Alternative Medical practitioners struggle with how to hire a marketing consultant. Professionals have unique responsibilities and sensibilities that impact the style and method by which they need to engage in marketing activities. How can you hire a marketing consultant well suited to the […]
Measuring Website Performance – Q & A
I recently answered a question on LinkedIn about measuring website performance. I am posting my response here, as I thought the topic would be of interest to Toronto Marketing Blog readers: QUESTION What is the best way to go about measuring website performance? ANSWER I suggest revisiting your marketing objectives before beginning the process […]
