Your ability to write optimized copy that supports your business goals will depend on how well you can balance the requirements of two very different audiences: humans and robots (Google and other search engines).
If you want to write optimized copy that addresses search engine requirements, you will need to learn how to select and leverage keywords and keyphrases.
If you want to write optimized copy that actually helps you to build a better business, you will need to learn how to write optimized copy that is also communicative and compelling for humans.
These two requirements are often at odds with each other, which is why the ability to write optimized copy, that actually works for your business, is such a valuable skill.
The ebook How to write good search engine friendly articles, offers a number of ways to deal with this challenge, whether you are working with a website designer or blogging. Here is an excerpt focused on conflicting agendas that surface when you write optimized copy:
Most people will not read the article if the title is drab or boring… search engines give high relevance to the first few words used in the title… If you use the same title as the others, your article will be lost…The optimum keyword ratio is 2-4% of total words in the article. The more keywords you include in the article, the higher it will show up in the search engine results. However, “too much of anything is good for nothing” and so, if you use your keywords too much, than your article will be viewed as spam… Anything more than that will make the article difficult to read and will also destroy the professionalism of the article.…you will come to know which keyword is commonly used. Make sure that you select the keywords that are specific rather than common.
While humans and search engines disagree on many things, they don’t disagree on everything. As the ebook points out, both search engines and humans gravitate towards fresh and unique content and are put off by spelling and other grammatical errors.
Related posts: Search Engine Optimization (SEO), Choosing Keywords for Your Website
Photo credit: Mazz – Wachoo Wachoo
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