Niche Market – Definition If you are servicing a niche market, you are servicing a specific segment of those in the market for your products or services. As with defining a target market, defining a niche market involves generating insight as to age, gender, income, employment, special interest, purchasing behaviour, perception and location. Niche Market […]
Are You Still a Generalist?
Discovering a specialty or niche in the market, is a critical planning stage to all marketing services offered by my Toronto marketing firm. Why? Marketing for engineers, architects, accountants, alternative health care providers and all other professional service firms, benefits from having a niche market. As Seth Godin so eloquently and humorously put it: When […]
