Last month I had my gallbladder removed at the North York General Hospital. While an unfortunate medical event, it was also a noteworthy and memorable human experience illustrative of the secrets to effectively branding a health care practice. As I tell my medical clinic clients, in order to develop a powerful marketing strategy, we need to […]
The Business of Trust (medical clinic marketing example)
Architects, engineers, accountants, naturopaths, opticians and other professionals share at least one truth. They are all in the business of trust. Every phone call, meeting and marketing message must continually reinforce a promise to place the best interest of the client ahead of that of the practice. Allow me to share with you a medical […]
