Interbrand has announced the best Canadian brands for 2010.

According to the Ottawa Citizen, Canadian business brands weathered recession well:

Canadian brands held up incredibly well through the recession, Tudhope noted, with the top 25 of 2010 rising by a total value of $14.9 billion, or 35 per cent, over Interbrand’s last study in 2008. A noted strength among many in the top 25 is how well they are diversifying globally, which raises the profile of Canadian enterprises and cements our global reputation, Tudhope said.

Interbrand’s formula to calculate brand valuation is based on three key performance indicators:

1. Projected earnings
2. Branded earnings, which indicate the degree to which the brand is expected to influence consumers
3. Brand strength, which is the ability of the brand to secure demand and earnings over time