Co-ordinate efforts to create strong identity was published by The Lawyers Weekly (April 12, 2013 issue). When lawyers approach personal and firm level marketing as two distinct and independent exercises, they create needless limitation on impact. So, despite the best of intentions, neither the individual nor the firm is set up to maximize return on […]
Show clients your strengths
Show clients your strengths was published by The Lawyers Weekly (March 1, 2013 issue). A powerful image isn’t about finding the right words. There’s no such thing. It’s not about figuring out how to convince prospective clients that your firm is right for them. It’s never going to be right for everybody. It’s not even […]
What ‘Went Right’ Last Year?
In a perfectionist society, gearing up for the new year usually means thinking about ‘what went wrong’ last year. That’s not to say that we don’t acknowledge ‘what went right’, but if you consider the amount of time, energy and focus you place on the two, hands down ‘what went wrong’ wins every time. You can stop in […]
Top 10 Do’s of Social Media for Accountants and Other Professionals
I recently had the pleasure to speak about social media for accountants and other professionals at the CGA Ontario conference. From that talk, here are my top 10 do’s, along with examples of best practice. Top 10 do’s of social media for accountants and other professionals: Define your goals and action plan – As […]
Linkedin Isn’t About Technology – It’s About People
Less than a quarter of the 147 million people on LinkedIn are actively engaged with the site. Why’s that? A lot of professionals get caught up with the excitement of the opportunity and jump right in without giving it too much thought. They sign up, start posting some content, invite a few clients and friends […]
Say it Loud, An Accountant and Proud
This article originally appeared in the Mid-September 2012 issue of The Bottom Line. At some point in their careers, all professionals have been the butt of a joke that invokes a stereotype: lawyers are liars, dentists are scary, engineers are geeks, naturopaths are witch doctors (seriously, it’s listed as a synonym in the thesaurus), sales people are scammers, accountants are boring … the list […]
WiseLii: An App Needs a Reason to Be
An app is an app is an app. It’s not a website nor is it a brochure. If you’re still trying to figure out whether developing an app could help to build your professional practice, consider the very recently introduced WiseLii, an app with a reason to be! “WiseLii is a free app that makes Canadian […]
Are You Selling Your Non-Judgy, Telepathic Talents?
It’s been a busy summer so far and I’ve got much to catch you up on dear readers! Let’s start off with some key insights from a webinar I recently delivered to interior designers, through Interior Designers of Canada (IDC) called ‘Communicate Value with Every Point of Contact’. These lessons are transferable to all professional sectors. […]
You Might Be One Marketing Strategy Away From Changing Your Life
When you initially decided to hang your shingle, constrained by a start-up budget, you probably tried and tested a variety of practical, marketing tactics. As your practice matured, it’s only natural that you left that same marketing plan in place because things were working just fine. You know that old adage “If it ain’t broke, […]
Integrating Marketing for Impact in a Digital Age – Marketing White Paper for Architects
The digital component of an architect’s marketing plan isn’t just growing, it’s getting complicated. Every other day, there’s a new social media site, along with ever-changing predictions. Impact. It’s driven by decisions about where you broadcast your message. But it’s also about what you say once you get there. While the digital age has delivered […]
