Do you treat your social media marketing like advertising? If you had to pay thousands of dollars to have a LinkedIn profile, to appear in search results on the LinkedIn platform or to post updates in LinkedIn groups, would you change what you posted? Do you hold social media to the same standards that you […]
Go for your goals
Go for your goals was previously published in The Pulse – Ontario Association of Naturopathic Doctors, Fall 2014, Issue 75. Working hard on whatever comes through the door isn’t the same as going for your goals. So, if that’s what you’ve been doing, you can’t really say that you’ve been failing to meet them… can […]
How deep is your medical clinic’s brand?
Today I’m taking it easy, recovering from gum surgery. For those of you that have undergone this procedure, you can empathize that it’s not over until the sutures are gone! Interestingly, throughout the experience, I noticed my thoughts travel beyond my own discomfort to a closer examination of the depth of my dentist’s (and client’s) […]
Is your law firm delegating effectively?
As part of the ongoing planning work that I’ve been doing with Wise Law office (introduced with my article about law firm retreats and Garry Wise’s live tweets from the event!), we have now embarked on a lunch and learn series. Rachel Spence, Law Clerk at the firm, kicked things off with a session on delegation. […]
Lack of focus, message can kill plan
Lack of focus, message can kill plan was previously published in The Bottom Line, Mid-September 2014. Considering the chances of failure for marketing plans — 50 to 75 per cent of the time by some estimates — firms could be excused for thinking it looks a bit more like a gambler’s game than a business […]
Getting creative with gift-giving at law firms
I was recently interviewed by Grant Cameron at The Lawyers Weekly on memorable promotional products for law firms. The article spans the practical and the innovative. Here is a short excerpt: Sandra Bekhor, president of Bekhor Management in Toronto, believes giveaways can enhance awareness and goodwill with prospective clients, employees and recruits, although it won’t […]
Law firms – Craft the right message to stand out from crowd
I was recently interviewed by Natalie Alcoba at The Lawyers Weekly on crafting a branding message for law firm marketing. In her article she demonstrates that the subject is somewhat controversial. Here is a short excerpt from her article: Branding is as much an internal exercise as it is an external one, adds Bekhor. Often, however, companies […]
Going bigger might not always be better – Expanding your law firm requires careful analysis
We often use growth as a metaphor for success. But is it really? Grant Cameron at The Lawyers Weekly takes a closer look at this very question, with his article ‘Going bigger might not always be better’, in which I was quoted. Here is a short excerpt: …“Whatever your goals are, make sure you are […]
The law firm retreat… why your firm should have one this year
If you follow @wiselaw on twitter you’re probably already aware that I recently assisted with their first law firm retreat and that we are now working on the resulting action plan. So, why did Wise Law Office decide to have a retreat? And why should your firm have one too? Every law firm has burning questions about […]
Maximizing the value of referrals to law firms
I was recently interviewed by Natalie Alcoba at The Lawyers Weekly on maximizing the value of referrals to law firms. Here is a short excerpt from her article: Lawyers should step back and consider what would motivate someone to send a client their way, says Sandra Bekhor, a marketing consultant. “Beyond great service, knowledge and experience, point of difference […]
