I’m glad to announce that I’ve just joined the recently expanded SlawTips team. SlawTips provides short sensible tips for lawyers three times a week. I will be contributing to the practice tips section of the website. Practice tips are published every Thursday. I am joining current editors David J. Bilinsky (@david_bilinsky) and Garry J. Wise (@wiselaw), along […]
Sponsorships more than just ‘slapping on a logo’
I was recently interviewed by Simon Hally at The Lawyer’s Daily (previously The Lawyers Weekly) about the role of sponsorships in the marketing of a law firm. Here is a short excerpt: …“It’s not just a matter of slapping on a logo,” says marketing consultant Sandra Bekhor, who specializes in advising professional practices such as […]
Lawyers, stop wasting time on social media marketing
I fielded some tough questions about how lawyers can stop wasting time on social media marketing in this video interview with Catherine Moffitt of Cosgrove Associates (a consulting firm focused on law firm profitability and interim office management)! A summary follows. QUESTION #1: Why should lawyers care about social media marketing? It’s a good question. I […]
Can you explain your business to a 9 year old? (an elevator pitch example)
Last week I spoke at the Montessori Learning Centre career day in Pickering (as you can see from the lovely thank you note that just barely survived my gym bag). “Talk about your business, what got you started and share some tips”, my friend Lucy, teacher, at the school says. “No problem,” I tell her. […]
The single biggest web marketing mistake everyone (almost) is making…
We’ve come to turn to the internet for, well, nearly everything. While much of that is enriching to our businesses (and our very lives), are we deluding ourselves into thinking that the internet has become a panacea for all our marketing woes? And is it possible that we’ve been lulled into relying on it for […]
How To Raise Your Fees 276%
How To Raise Your Fees 276% was written by guest blogger Enoch Sears. Enoch is the founder and publisher of the Business of Architecture show and principal architect at Enoch Sears Architect. A man was having a hard time choosing an architect to renovate his home. Time was running out, and he needed to make […]
Coffee anyone?
What’s a good return on social media marketing? Lots of followers? Likes? Shares? What about offline connections? As in actually meeting people? Oh yeah that. Well, Jeff Echols, digital marketing consultant, gets it. Rather than rest on his laurels as a social media influencer, he meets someone for coffee everyday. That might just be how […]
Collaborative value of a marketing consultant
Collaborative value of a marketing consultant was previously published in The Bottom Line, Government / Compliance, March 2015. There’s a wide range of possibilities between just going where the wind blows and deliberately determining the future of an accounting practice. But are accounting practices aware of where they land on this spectrum? If they […]
Who is your real market?
If you’re a client of ours or a regular at Toronto Marketing blog, you’ve probably heard me say this before… social media isn’t a revolutionary way to market. It’s just a new vehicle. Consequently, the best way to generate results (since they don’t accept likes and follows at the bank yet!) is to apply traditional […]
2 P’s that drive success for professional practice
Many areas of professional practice development are teeming with controversy. But everyone seems to agree on one thing. Professional services are not consumer goods… and that difference should be reflected in marketing. Before speaking with Enoch Sears about this topic on the Business of Architecture, I arrived at a realization that summed it up. […]
